One of the ideas my library’s new Marketing & Outreach Committee came up with this summer is a feedback wall. It’s very simple: we just installed a white board in a hallway, and placed colorful post-its and a few pens in a holder attached to the board.
So far we’ve posted two prompts, with a third planned for next week. As you can see the response has grown. Our first prompt was “Describe your summer in one word.” Next we tried “What was your favorite book as a kid?”
What’s the point, you may ask, of such folly in an academic library where the staff is mostly engaged in answering questions about how to get articles from databases for assignments and how to extract print jobs from cranky printers? We decided that we wanted to build community with our outreach efforts, to try to grow a group of library enthusiasts.
We’ve increased our social media posting, started sending out a newsletter in campus email once a month, postered the campus with lovely Canva creations to advertise programs, and started a monthly “Did You Know” campaign at the desk to promote services. We’ve also tried a crowd-sourced recommendation cart and staff pick bookmarks in books and videos. But of all the new efforts we’ve undertaken, the feedback wall seems to be eliciting the most response.
It’s also really satisfying — whenever I walk past and see a student reading the responses or writing one, or even when I just whiz by on my way to a meeting or a shift at the desk, I feel a little boost in my mood looking at all those little colorful slips of paper. Each represents someone joining in the conversation, pausing for a moment to contribute. I love that.
The feedback wall may not seem like traditional library marketing, but it’s my hope that we’re creating a sense that the library is a place to be heard.