Failing Forward was the theme of the ACRL New England conference held last Friday. It’s an interesting idea for a conference, to celebrate failure as a catalyst for creativity and improvement. It’s tempting when people don’t use our resources or services to let them be quietly ignored or forgotten, not gone, quite, but left to wither. Or, to fall prey to the misconception that there must be a better way to market this really cool thing, because we know it’s cool and amazing and so library patrons just need to know this too and they’ll flock to it.
Neither approach necessarily works. Ignoring what isn’t going over well won’t help anyone — not the staff who tried it nor the patrons it was meant for. Believing that there is a magical marketing solution for something that’s not working sets staff up to be demoralized if in fact the real problem is that what you’re marketing isn’t what patrons need or want. So hearing from colleagues who made lemonade from their lemons was refreshing. There was definitely a strong sense of camaraderie at this conference — who doesn’t appreciate feeling they are not alone in making mistakes?
I learned about interesting ideas and met interesting people and reconnected with others. I even presented a lightning talk, “No Attendees, No Problem” about rethinking programming in college libraries. But mostly I just enjoyed being among my colleagues in an atmosphere where we could kick back and enjoy a laugh (almost all of us joked about our unfortunate failures) and then hear about turnarounds. Not miracles, just regular instances of people rolling up their sleeves and saying, “Ok, then. What can we do about this mess? Let’s see, shall we?”
By the way, if you have no attendees at your programs I have a suggestion: therapy dogs. This was the best slide in my presentation.